Marketing Essay – FedEx Corporation

Fed acquired Kink in 2004 for $2. 4 billion, ‘expand[inning] its presence among small and midsized businesses that have long been Kink's main customer base'. Fed Chairman stated â€Å"it [was] supremely logical for [them] to offer arrives to the whitewall's and office segment that are analogous to what [they] offer [their] corporate customer base† (Deutsche, 2003). Fed has a more defined white-collar customer base, mainly consisting of â€Å"fast-cycle logistics shippers seeking time-definite morning deliveries† (Richer, 2009).Their services will meet demands for time-definite morning deliveries to wholesalers,' (ibid. ) manufacturing businesses, retail stores, and high-value goods. 10 Recommendations Although Fed has been successful in moving into the international arena, it still does not have a competitive advantage in the shipping industry. Its chief competitor, UPS, controls the ground shipping market (see Appendix A), guaranteeing them a large portion of the domestic market share.Fed should maintain a controlling stake in the express delivery market while increasing their market share in domestic ground delivery, by further differentiating itself from UPS through innovation and service offerings. Securing more business partnerships, even at slightly lower margins, will help develop brand loyalty. This is especially true of long-term contracts with large firms. Studies predict the international package market will grow by 5-6% in the coming ears, nearly double the expected annual growth in world GAP (Waistlines, 2014).Fed should continuously invest capital in Asia, whilst penetrating into foreign markets by partnering with local carriers. This will give them valuable insight into a relatively foreign and unknown market. Acquiring smaller shipping companies, such as Excel (I-J) or Suppose (France) also increases their international reach. Fed could seek alternative energy sources to reduce their operating costs. Investing in solar power or bio-fuels could help counter additional costs due to increased fuel prices.Fed should utilize economic aircrafts to increase their carrying capacity, thereby reducing the number of operating planes. Lastly, by forging strategic alliances with oil and gas suppliers, they could bargain for discounts, whilst curtailing the negative effects associated with volatile oil supplies. Looking forward, Fed has positioned itself for growth opportunities in the domestic and international arena. It has exhibited an exceptional track record of international expansion and good financial restraints during times of easy credit, proving it can operate successfully even in a tough economic climate.

Natural disasters Essay

BTA’S overseas offices work closely with the British diplomatic and cultural staff, the local travel trade and media to stimulate interest in Britain. In the UK it has partnerships with other organizations such as the British Council. The National Tourist Boards (NTB’s) These were established in 1969 when the Development of Tourism Act was passed. The English Tourism Council (ETC) replaced the English Tourism Board in 1999 These are responsible for promoting domestic tourism in their own countries. There are 4 main tourist boards. They all have similar objectives which include: Advising on matters of tourism   Contribution to the economy by creating wealth and employment   Making a good image for their countries as tourism destinations   To help the sustainable tourism development   And to research the consumer requirements in travel and tourism The Voluntary Sector These are usually non profitable or charity organizations and are done by volunteers. Examples include the Tourism Concern and the National Trust. The national trust was founded in 1895 and their aims are to preserve historic places or natural beauty permanently for the nation. The tourism concerns aim is to campaign for fair and ethically traded tourism. New Technologies Travel and Tourism is dependent on technology in the 21st century in order to keep up with consumer expectations and to be able to operate in an efficient way. Many use the Computer Reservations Systems (CRS) or the Global Distributions Systems (GDS) which are explained earlier in the project. The 4 main GDS are:   Sabre   Amadeus   Galileo   Worldspan External Pressures Travel and Tourism is also vulnerable against the external pressures for which it has no control over such as: Currency Fluctuation. State of the Economy Government Legislation Climate Changes   Natural Disasters   War and Acts of Terrorism Currency Fluctuation The exchange rates are always changing. When the value of the pound increases this encourages the outbound tourism as the strength of the pound against the other currencies means holidaymakers get more for their money Legislation Tax revenue also has a big impact on the travel and tourism industry. When air passenger duty (APD) introduced in 1997 every flight from the UK to Europe has had i 10 added on to them and outside of the EU i 20. EU Legislation has had a big impact as well. The EU directive on packaged holidays means that any company that is an organization must have a bond or other financial protection in place or they could be prosecuted. Climate Change When the UK has a poor summer it leads to a bad effect of tourism in the seaside destinations. With the use of the internet people can see what the weather can be like in advanced and if it is bad then those people are likely to looks elsewhere. Natural Disasters Natural Disasters such as earthquakes, tornadoes and floods all affect tourism. For example the hurricanes that hit Florida would have affected the tourism there in the summer months. War, Acts of Terrorism Travel and Tourism is vulnerable to war and terrorism acts. The Middle East and the events of September 11th in the USA has affected peoples confidence of flying and travelling to these parts of the world especially. Impact on Host Communities There can be usually a positive and negative impact on host communities. There are Economic, Social and Environmental impacts on tourism. Economic Travel and Tourism has a big impact on the UK economy in the income generated, numbers employed, and balance of payments. A lot of industries benefit from direct and indirect income generated by visitors to the area. Indirect income is brought in from the multiplier effect and this is when money spent by visitors is taken into the local economy. This can also be applied to numbers employed. The opposite to this is leakage Social The local communities can also benefit from public, private and voluntary sectors. Services such as restaurants, shopping complexes and transport services are all examples. Also areas that are neglected are usually done up in order to impress. However, the impact on tourism on host communities are often more negative than positive. Environmental. There are big concerns about what tourism is having on the environmental side of tourism. This has led to big demanding of sustainable tourism. Type of Impact Positive Impacts Negative Impacts Economic Multiplier Effect Jobs Foreign Currency Earnings Money to Develop the area and infrastructure Leakage Jobs can be part time Seasonal Low Paid Visitor Management costs Rise in House Prices Social/Cultural Supports Culture Lead to crime/vandalism Language Dress Music Conflict Environmental Improve and Maintain tourist places Improved infrastructure Preserve Wildlife Pollution Noise Litter Resource Depletion Overcrowding. Lead to crime/vandalism E2 – Scale of the UK Industry and its Economic Significance For E2 I am going to find out statistics on each of the sectors of the travel and tourism industry. I will try to find out the numbers employed in each of these components and the number of participants in these components as well as the consumer spending. I will also show the source from which I obtained these statistics from Component Numbers Employed Number of Participants Consumer Spending Accommodation and Catering Hotels and other Accommodation – 318,7000 Restaurant and Cafi ‘s 356. 0000 Bars, Pubs, Clubs 364. 1000. Source: Office for National Statistics This shows the consumer spending in accommodation in percent Hotels 41% B&B 8% Flat/Chalet 9% Youth Hostel 1% Camping 2% Source: www. staruk. com Travel Agents Below are some branches and how many there are. Lunn Poly 797 Going Places 738 Thomas Cook 390 Another example is the CO-OPERATIVE WHOLESALE SOCIETY LTD with 289 branches this employs around 35,200 people Source: AbtaResearch. com 7. 2 million UK residents book their holidays person to person in travel agents but this is been out done by the internet which is getting 10. 9 million Source: www. staruk. com Tour Operators 83. 5000 people employed in travel agencies and tour operators. Source: Office for National Statistics 257 million visits overall Source: staruk. com Transport There are 87,000 people employed in this type of work Source VisitBritain. co. uk This shows the percentage of trips. Car 73% Train 12% Bus 4% Coach 1% Caravan   Motor Cycle Bicycle   Plane 5% Boat/Ship Other 2% Source: www. staruk. com   Ã¢â‚¬â€œ less than 1% Visitor Attractions Libraries, museums, culture 77. 0000 Source: Office for National Statistics Alton Towers 2,650,00 Tower of London 2,422,181 Lego Land 1,620,000 Flamingo Land 1,197,000 Source: www. staruk. com. Tourism Development There are 450 people employed and 60% of these are employed in overseas markets Source: Visitbritain. co. uk The government participate in tourism development and promotion because without it they would lose out on money from tourists Source: Visit Britain. co. uk Incoming Tourists 24. 2 million trips made spending around i qq. 7 billion Domestic Tourists 167. 3 million trips made and spending around i 26. 6 billion Outgoing Tourists 24. 18 million trips made spending around i 11. 618 million Business Tourism Another significant part of the travel and tourism industry is the business tourism. The table below shows the amount of trips that were made by business tourism and the spending in this for the UK residents in the year of 2001. Trips (Millions) Spent (i Millions) 22. 8 5,670 Source: United Kingdom Tourism Survey / International Passenger Survey E2 – Scale of the UK Travel and Tourism Industry Travel and Tourism is a multi-billion pound industry in the UK. Visit Britain estimates that domestic and overseas tourists spent a total of around i 26 million in 1998. 60% of this spending was covered by the Accommodation and Catering sector. The scale of the industry can be established by looking at: Travel and Tourism revenue and its contribution to the national economy Employment Statistics   Inbound, Outbound and Domestic tourist numbers within the UK Travel and Tourism Revenue Inbound and Domestic tourism contributes to the national economy   A wide range of industries benefit from direct and indirect income, this of which is generated by tourist   The Travel and Tourism industry contributes to the economy by tourists paying VAT and taxes o products   Local Travel and Tourism industries contribute to local government finances through payment of business rates Contribution to the Balance of Payments. The Balance of Payments refers to the difference in the nations economy between the income generated from exports and the cost of imports   It is harder to measure in tourism as tourists are paying for services rather than products and therefore it is described as being invisible   Inbound Tourism is seen as an export because overseas tourists are bringing money into the UK economy. They are buying British products and services   Outbound Tourism is seen as an import because it is taking money out of the UK economy There is a deficit in the balance of payments when the cost of imports is greater than the income of exports. Outbound UK tourists spending more money abroad than the Inbound (overseas) visitors do in the UK   There is a surplus in the balance of payments when the income of exports is greater than the cost of imports. Inbound tourists spending more money in the UK than the money taken out by outbound tourism   More money is being spent by the British abroad than overseas visitors to the UK and therefore there is a deficit in the balance of payments   The British Government is trying to resolve this by encouraging more overseas visitors to the UK. E2 – Scale of the UK Industry and its Economic Significance. This is a multi billion pound industry and has a major influence on the economy in the terms of consumer spending and employment. Examples of organizations that produce statistics are:   Government statistics   British tourist authority National and regional tourist boards   Industry bodies such as ABTA, Mintel and Keynote To assess the scale of the UK industry and its economic significance we have to analyse the UK travel and tourism revenue and its contribution to the national economy and also look into employment statistics and research into inbound, outbound and domestic tourism in the UK. Visit England states that in the year of 1998 the UK industry was worth i 61,201 million making the UK the fourth largest earner of foreign exchange. This is what the money was spent on Trips (Millions) Spending (i m) UK Residents 122. 3 14,030 Overseas Visitors 25. 7 12,671 Total 148. 0 26,701 This information was taken from the Collins text book on Travel and Tourism An example of a visitor attraction for which I have found statistics on is Flamingo Land. This visitor attraction employs about 375 staff a year and work either full time or part time from March to November. Flamingo Land has been able to increase its employment as well because of the opening of a 26 bed roomed staff accommodation block and this has brought in staff from as far away as Wales and Scotland. Most of the staff who are employed at Flamingo Land though are from closer in and in the local areas of Scarborough, Malton, York, Whitby and Pickering E3 A Full Explanation of the Present Structure of the Industry In order to give a clear explanation of the industry I am going to describe the role of the 6 components within it using a case study for each to explain the components role. I am also going to explain the chain of distribution within the industry. The 6 components are: 1. Accommodation and Catering 2. Tour Operators 3. Travel Agents 4. Transport 5. Visitor Attractions 6. Tourism Promotion and Development 1. Accommodation and Catering Accommodation can be either serviced or self-catering Serviced Accommodation Hotels and serviced accommodation are all different in terms of size, quality, turnover and facilities. National tourist boards use classification systems for hotels, bed and breakfast’s and guest houses. They are awarded star ratings for the range of facilities and services provided Examples of serviced accommodation are:   Hotels   Lodge   Bed Only   Bed and Breakfast   Half Board   Full Board All Inclusive Self Serviced Accommodation (Self-Catering) There is a wide range of self serviced accommodation available. Examples are:   Camping Youth Hostels   Apartments   Villas/Chalets Boat   Cottages   Guest House Especially popular are places with self catering accommodation combined with activities and entertainment. Examples of this are Center Parcs and Butlins Catering Examples of catering are:   Fast Food Outlets – McDonalds, Pizza Hut, Burger King. Restaurants – Frankie and Bennies Cafi ‘s   Pubs – Rose and Crown   Takeaways – Dominos Pizza   In-house Restaurants (Supermarkets) – Asda, Tesco’s   Road-side Catering – Burger bars outside football grounds Restaurant and takeaway markets have continued to grow partly down to the popularity in ethnic restaurants and takeaway shops. Pub meals have remained popular. An example of accommodation and catering is the YHA (Youth Hostel Association) and this operates a network of over 227 youth hostels in the UK. It takes in groups and individuals. This is an example of a voluntary organization. 2. Tour Operators Tour operators arrange the following:   Transport Accommodation   Leisure Activities Holiday packages are usually sold through travel operators and the travel agencies receive a commission for been the one who sells the product for them. Tour operation markets provide products and services for three main categories of tourism which are:   Outbound   Inbound   Domestic Outbound Operators The majority of outbound operators are situated in the UK and they organize packaged holidays. Examples of outbound operators are:   Thomson Holidays   First Choice Holidays   Airto.

The cost-Effectiveness of Screening to Prevent Type 2 Diabetes in Essay

The cost-Effectiveness of Screening to Prevent Type 2 Diabetes in Saudi Arabia - Essay Example According to the World Health Organization, in developing countries, there are about 70 million suffering from the disease (Mohsen â€Å"Publications†). Due to lifestyle and socio-economic changes, this disease is not anymore a disease common in developed nations; it has now come to affect Third World and lesser developed nations. In Saudi Arabia, the prevalence of the disease is increasing. In the past two decades, when the nation has entered an era of vast economic improvements, the prevalence of the disease has also increased. Several studies conducted in different parts of Saudi Arabia yielded alarming results about the figures reflecting growing numbers of diabetes mellitus cases for the nation. In 2004, a study covering about 16000 subjects revealed that 23% of the subjects suffered from diabetes, with men suffering from the disease more than women, and with about 27% of diabetics unaware of the fact that they had diabetes (Al Nozha, et.al. â€Å"Articles†). The increasing prevalence of diabetes mellitus in Saudi Arabia has impacted greatly on the economy of the country. The cost of healthcare in the Eastern Mediterranean Region credited to the disease in the year 2003 alone amounted to between 2.8 and 5.2 billion dollars. â€Å"The cost of diabetes care refers to the cost element that is attributable to diabetes itself or to the complications of diabetes; it clearly includes the costs of hospital admissions and other healthcare episodes for diabetic ketoacidosis, hypoglycaemia and other direct results of diabetes or its therapy† (International Diabetes Foundation, p. 3). For a developing nation like Saudi Arabia, these costs are an added drag to the nation’s economy. They add a great burden to the people who can barely afford some of their basic necessities, let alone the cost of hospitalization bills and medications. Many practitioners and healthcare administrators suggest ways and means to

Social Media for Small to Medium Enterprises Essay - 2

Social Media for Small to Medium Enterprises - Essay Example Small and medium-sized enterprises, SMEs play a crucial role in any national economy. They are a major source of employment and foster socio-economic expansion (Taprial & Kanwar 2012). To foster the achievement of their objectives, a majority of these SMEs leverage on IT-based tools to increase information content and creativity (Belo, Castela & Fernandes 2013; Laudon & Traver 2010). With this regard, many SMEs have incorporated social media strategy in their operations so as to realise the benefits that IT offers in their businesses. Joosten (2012) generally describes social media as technological systems that enhance collaboration and connection by creating personal and corporate profiles, sharing of opinions, activities and information and content creation. Among the many social media networks, Schwartz (2010) documents Twitter and Facebook as the most popular. SMEs have established their presence in a majority of these platforms. Anoto Group AB is an example of an SME that has embraced the use of social media in its operations. This Swedish high-tech company provides solutions for transmitting handwritten text from hard copies to digital media, intelligent camera surveillance and scanning printed text (Anoto Group AB 2013). To reach out to its customers and all other stakeholders, the company has presence on Twitter, Flickr and YouTube social media sites. With only 103 employees spread across Sweden, UK, US and Japan, the company is an example of modern SMEs that have adopted new IT features as change drivers to enable them gain sustainable competitive advantage over their rivals. Indeed, just like Anoto AB, many other SMEs have embraced the strategy of using social media to achieve their objectives. Meske and Stieglitz (2013) observe that 24% of small enterprises structurally use social media with another 20% using it informally. For medium-sized organisations, the

English - Eating disorder Essay Example | Topics and Well Written Essays - 250 words

English - Eating disorder - Essay Example In effect, both Pollan’s book The Omnivore’s dilemma: a natural history of four meals illustrated that the source of our food is becoming a factory and is no longer grown the way it used to be. Worst, industrial farm factory and the use of GMOs are even packaged to be a better food source than organic farming. This kind of food production or factorization of food instead of growing food has changed the eating pattern of America that it could now be construed as eating disorder. This is evidenced by the growing number of obesity that has already assumed the proportion of an epidemic whose main caused is our penchant for junk foods. Instead of eating the traditional healthy foods such as fruits, vegetables and cereals, we are now more predisposed to eating fast foods which are littered with oil, trans fat and glucose. Strangely, we have grown aversion towards healthy foods such as vegetables and increased our appetites towards hamburgers and pizzas. As a result, Cardiovascular diseases and diabetes are on the rise and the people that are having diabetes are getting younger and younger and this can be traced back to our eating disorder precipitated by factorization or the change how our foods are produced instead of

The role of the IMF in helping poor and debt-troubled countries Case Study

The role of the IMF in helping poor and debt-troubled countries - Case Study Example Certain occurrences such as post-war rehabilitation or various crises could lead to a situation where a country would have minimal resources to support the running of its government. In order to replenish their reserves, the IMF lends money with certain conditions according to standards it has predetermined for compliance. In order for the countries to pay their international obligations as well as finance their local subsistence, the IMF would lend them the money. The loan is granted provided that they meet conditions set including interest and imposition of fiscal policies that must be enforced by the borrowing state. These prerequisites result to high-conditionality lending that must be adhered to before they can fully enjoy the loan. The IMF is essentially a bank, and, just as the common knowledge about banking institutions suggest, it is also for profit. First off, a member country may avail of financial assistance if there is a balance in its international payment that it cannot satisfy. It then requests an arrangement through a lending instrument where the IMF (2014) â€Å"stipulate specific economic policies and measures a country has agreed to implement to resolve its balance of payments problem† through a Letter of Intent (n.p.). This is then approved after presentation to the Executive Board and thereafter the funds are transferred in staggered basis according to their enactment of the programs. There have been many criticisms of the fund and how it’s policies of across the board conditions have led to the regression of many borrowing nations. Bird (2005) argues that the commonplace resentment proliferated during the 1990s to end the IMF would not have sat well decades earlier when countries severed communist ties left without funds (p.17). It is a commonplace scenario where countries in debt continue to be in debt unable to

No topic Essay Example | Topics and Well Written Essays - 250 words - 24

No topic - Essay Example Novikov says that there has been a decline in the influence on foreign policy by followers of President Roosevelt’s idea of cooperation among all the peace-loving countries. The United States is said to have a mutual concession with England on the world division. This is because United States regards England as the most competent competitor (Spielvogel 609). On the contrary, Kennan is well convinced and argues that the U.S.S.R is doing all that it can to attain global domination. Kennan says that the process of political consolidation in the U.S.S.R has never been completed, and the Kremlin has been predominantly busy with the struggle to secure and make absolute the power gained in November 1917. By the fact that the Soviet Union has kept power for its own, it is not believable that the country will be able to hand power to anyone else. The Soviet Union is profoundly opposed to the western world and hence makes it rival in the global power domination (Spielvogel 609). Both Novikov and Kennan have argued their thoughts and provided facts on their ideas. In this context, it is Novikov whp has been able to make the best case between the two since his argument is better illustrated with facts. He has provided many accomplished facts as compared to Kennan, and his argument seems more

Strategic Management and Leadership Report on Apple Inc Essay

Strategic Management and Leadership Report on Apple Inc - Essay Example The researcher of this paper tells that the initial years of the company exhibited great prospects for Apple Computer, Inc., but soon the company had massive declining sales. This was primarily because of the technological failures more than any other reason. During this period Apple Computer produced microcomputers as a way forward from the computers that were produced by the IBM’s mainframe computers. Though the Apple I started off well, in the early years of 1980s, the sales for Apple Computers drastically reduced, as the platform (Macintosh) of the Apple was not compatible with the prevalent computers of the time. In the mid-1980s after continuing to experience declining, the sales company founder Steve Jobs was fired from his own organization. During Job’s absence the company was negatively affected by the introduction of competitor Microsoft’s DOS operating system. Soon, the market leadership of Apple was a thing of past, as Microsoft was more user friendly . Steve Jobs would eventually rejoin the company and call for a series of new ideas. The company placed new emphasis on innovation and produce items like the iPhone, iTunes, iPod and iPad, all of which became immensely popular across the globe. From Apple Computers, the company shifted to the name Apple, Inc. as it enabled buyers to understand that the company also produced other items apart from computers. ("Apple computer, inc.," 2011). Today Apple, Inc. is recognized as the world’s leading technology company and has a ubiquitous international presence. When one examines the financial figures from the time Jobs returned, the results are truly staggering. Essentially, he brought an organization from the brink of bankruptcy to one annually generating $25 billion dollars in net income and a stock valuation exceeding $400 ("Apple," 2011). Currently Apple competes in a variety of market sectors: mp3 players, smart phones, personal computers, tablets, and they are rumored to be e ntering into the television market (Elmer, 2011). It follows that the organization has a variety of competitors, including Microsoft operating systems, a glut of mp3 and

Hollywood’s Dilemma Essay Example for Free

Hollywood’s Dilemma Essay After two decades of labor peace, Hollywood is now facing a major dilemma as movie and television writers embark on an industrywide strike. The walkout brought the first widespread shutdown of the entertainment industry since the 1988 writers’ strike which lasted five months and cost the industry more than $500 million. The call for strike resulted after more than three months of contentious negotiations between the Alliance of Motion Picture and Television Producers and the 12,000-member Writers Guild of America (WGA) whose contract expired last October 31. The dispute sparked after the writers demanded that they be given a bigger slice of DVD profits and revenue from the distribution of films and TV shows over the Internet. Producers however brushed off the writers requests, arguing that industry economics and still-shifting technology made accommodation impossible. The series of negotiations began as early as July with a demand by the producers that compensation for the new media be postponed until an industry group could study the matter. It also demanded that writers accept a radical restructuring of the residuals system, under which companies would make payments only after they had recouped the cost of movies and programs. Both demands were rejected by the writers. The producers then withdrew their demands but refused to grant the writers’ requests. Failures to come up with a compromise led to writers’ warning that would stage a strike if their demands would not be met. The writers’ guild drew up an aggressive set of strike rules that forbid members from working during the walkout. In response, producers published on their website a road map for writers who might want to invoke their rights under federal labor law to keep working during a strike. Other last-ditch talks occurred but these failed to avert the strike. The strike began after the failed negotiation talk on November 4. Writers in Los Angeles started picketing 14 studio locations in four-hour shifts from 9a. m. to 5p. m. On the other hand, 50 striking writers wore red strike T-shirts at Paramount Studio’s gate. In front of NBC studios at Rockefeller Center in New York, strikers used a giant rat to impersonate network executives and chanted, â€Å"No Contract, No Shows. † Unlike the 1988 writers’ strike which led to flourishing of reality television, cheaper production costs, and decent ratings for broadcast and cable networks, this year’s strike seems to result to more negative effects to the entertainment industry. The first casualties are the late-night talk shows which depend primarily on current events. Also expected to feel the strike’s impacts are the daytime television shows and soap operas which usually tape about a week in advance. Production of movies and primetime TV programs shall also be affected though the effects will not be immediate as most of the studios have stockpiled dozens of scripts which could last until early next year. The strike really has great implications not only in the entertainment industry but in the country’s economy as well. It affects not only the 200,000 workers in the movie and television industry but other industries as well. It also threatens to affect the economy of Southern California. The entertainment industry contributes an estimated $30 billion annually, or about seven percent to the economy of Los Angeles County. The local tourist economy shall likewise be affected as there is a tendency that tourists who observe that the entertainment industry is shut down will conclude that the economy is also weakening. In conclusion, the two parties must give way to each other’s demands and come into compromise for the sake of the industry itself and the national economy. After all, strikes or its any other forms are useless if none of the parties involved would find way to compromise. Works Cited Cieply, Michael. â€Å"Hollywood Producers Drop a Key Demand† The New York Times. October 17, 2007 â€Å"Hollywood Writers Strike† Ohio. com. November 5, 2007 http://www. ohio. com/news/break_news

Slave History Essay Example for Free

Slave History Essay Summary I American Slavery, American Freedom written by Edmund S. Morgan captures the history of Virginia while keeping focusing on the social and political elements that uplifted the way of slavery. With the focus on Virginia, the book also probes the central paradox of American history: how a people could have developed the dedication to human liberty and dignity exhibited by the leaders of the American Revolution and at the same time have developed and maintained a system of labor that denied human liberty and dignity every hour of the day (pg. 4-5). The key to the paradox is presented in Virginia, the nations largest slave state and primary source of the ideology and leadership. Also the source of conditions which made slavery and freedom possible was discovered through the state of Virginia by the political and social history being discovered. According to Morgans preface, enslavement took more hold on the nations freedom than one may conclude. Indeed the freedom of free, the growth of freedom experienced in the American Revolution, depended more than we like to admit on the enslavement of more the 20 percent of us at that time. According to the book, The rise of liberty and equality in America had been accompanied by the rise of slavery (pg.4)†. Throughout book one of American Slavery, American Freedom the author discusses the start of the poor relationship between the American Indians and the Virginia colonist, and the increase of tobacco as an important crop grown by the slaves of Virginia. It was Virginia slave who grew most of tobacco that helped buy American independence (pg.5-6). The hostility began at the ill-fated Roanoke colony among the England colonist and Indians. Unlike the founders of Roanoke, Virginia refuse to depend on the Indians for subsistence and when the king placed the Virginians in charge, they could not capture the thought of the Indians being a part of the colony as well as slaves, and therefore suffered a labor shortage. The poor character from the immigrants resulting in unwillingness to work contributed to Virginias failure to provide and care for itself. Therefore, Virginia decided to give the land away to planters in hope to promote a better style of productivity and working in the new world becomes the new motive. However, similar to Morgan’s American Slavery, American Freedom, Sowande Mustakeem article also tells of slavery in a New  World. â€Å"She must go overboard, and shall go overboard†¦Ã¢â‚¬  by Sowande Mustakeem takes its reader through the journey of the middle passage while discussing the conditions of the environment, the relationship between the slaves and crewmen, as well as disease. The article begins by stating its purpose of the story telling of human life and lost contributing to, and bringing together several fields of knowledge (Mustakeem 302). In the article the author uses a black woman, anonymously, as a key point towards the slave ship experience. The black woman is diseased with the small pox, which held an exception place throughout the early modern Atlantic World at sea and even more on land creating on intensively fearful climate and also lacked the answer of treatment (Mustakeem 303-304). Due to her terrible illness the black woman was forced to be isolated from the rest of the ship. Already traumatized by the physical and emotional separation from her homeland the black woman was placed on the main top of the ship’s vessel where she then remained for two days alone. Her illness became worst and fear began to emerge. There were several ways today the black woman’s small pox diseases could have been cured; however, because of the lack of medical resources during the time being, there was little the captain and his crew men could do. It was either to keep the black woman aboard and endanger the captain’s crew and cargo or get rid of the woman and cease the spread of small pox. The risk of the woman’s health quickly became the centerpiece of the men’s conversation, and a decision had to be made. Wanting to save the cargo and crew, Captain D’Wolf came to the conclusion that there weren’t any alternatives and that the black woman was to be thrown overboard, whether dead or alive, into the sea. Some believe that many slave owners, traders, and anyone who participated in slave trading dehumanized slaves, although D’Wolf crew men seemed to have a heart towards the black woman, thus realizing she too was human and had feelings just like him. â€Å"Not everyone however, was completely convinced by D’Wolf’s argument. According to John Cranston, none of the sailors tried to overturn D’Wolf’s decision, but several indicated â€Å"that they would not have any Thing to do with it (Mustakeem 306-307).†Ã¢â‚¬  Strapped to a chair, while silenced and sightless by clothe the woman was lowered into the waters of the sea by the crewmen, forced to be a member of the unknown just like her disease. When it comes to American Slavery, American Freedom Preface and Book I in relation to †She  must go overboard, and shall go overboard†¦Ã¢â‚¬  the two demonstrated that there is more than just slaves, slave owners, and slave traders. There is the origin of the slave trade, the founding father s, the state of Virginia, the strategies, methods, conditions and circumstance, and much more. There was also the connection of the unknown that frightened many. For instance, the Indians, Spaniards, tobacco, and unwillingness to work presented in Morgan’s reading. As well as the small pox disease presented in Mustakeem’s reading. No one knew or quite understood what change and difference could do so many were closed minded. Another connection I noticed between the two is that everyone was trying to support and provide for their selves the best way they knew how in the New world, much similar to today’s society. Although we do not know if anyone had a family to provide and make a way for, but if so that could have been a motive towards their involvement in slavery. I know if I had a family and it was between to have to struggle or make a standard living from slave trading, I would have shifted towards slavery myself, although I would have a heart just like D’Wolf’s sailors, but that just a thought. What I believe is a key comparison between the two readings is the unknown. The unknown is pretty scary. Questions linger and confused feelings com about. However, the unknown we must not be frightened by but instead intrigued because within the unknown the truth lies and may be known.

Auditing Reacquired Franchise Rights

Auditing Reacquired Franchise Rights Worksheet 1: Summary of Reacquired Franchise Rights Verifying Mathematical Accuracy of Reacquired Franchise Rights Balance It has been assumed that the beginning balance of reacquired franchise rights was audited last year. Therefore, changes (if any) to this account are audited in the current year so that an auditor can give an opinion on the balance of this asset. Reductions to this asset are likely to be due to a sale, other disposal, or impairment. However, based on the case facts, there is no indication of changes in the current year. The following were the procedures performed: Checking to see if the client reported any impairment Based on the case facts, Roman Holiday did not identify or report any impairment in the reacquired franchise rights in the current year. Ensuring that each Franchisee market recorded the correct amount for the BV of Reacquired Franchise Rights Roman Holiday did not sell or dispose any of its reacquired franchise rights (reductions)neither did they reacquire any new franchise rights (additions) during the current year. This is the reason that there was no change in the recorded amount for these assets. Verifying that the company correctly added the book values of the reacquired franchise rights to include all of the senior franchise markets (please refer to Appendix A) Upon reviewing the client-prepared schedule of reacquired franchise rights, the sum of the book values of these intangible assets, for each franchise market, totaled $127, 414, 000. However, there is a $2,000 ($127,414 127, 412)deviation between the actual total and the amount that the client reported on its balance sheet ($127, 412, 000). Since, a planned materiality of $5 million is being used this deviation is immaterial and islikely due to rounding errors. Based on the above procedures performed and the immaterial deviation between the actual total and the clients reported amount for the book value of the reacquired franchise rights, we feel that the proper amount has been recorded and as such no further procedures are necessary. Is the Indefinite life classification for the reacquired franchise rights correct? According to SFAS 142, it identifies how goodwill and other intangibles are accounted for after their acquisition or in this case their reacquisition. Essentially, it requires the classification of intangible assets as having either a definite or indefinite life. The main difference is that definite-life intangible assets are amortized in a pattern depending on how and when the economic benefits are expected to be received (e.g.: if expected evenly over each year then the straight line method of amortization should be used). In determining whether or not the indefinite-life classification for the reacquired franchise rights is correct we must review through the criteria in SFAS 142 and see how it relates to our client, Roman Holiday. According to SFAS 142, the estimate of the useful life of an intangible asset to an entity is based on an analysis of all pertinent factors, in particular the following[i]: The expected use of the asset by the reporting entity Case facts: Essentially, the purpose of reacquired franchise rights is to allow the franchisor (Roman Holiday) to utilize their own brand name in the specific senior franchisee market(s) that they reacquired the rights from. The expected useful life of another asset or a group of assets to which the useful life of the intangible asset may relate (such as mineral rights to depleting assets) Case facts: The group of assets that the reacquired franchise rights may relate to is the reacquisition of rights from existing and/or underdeveloped markets or restaurants. Under the contractual repurchase agreement, which has a useful life of 14 years, Roman Holiday is entitled to the use and benefit of these assets (e.g.: the right to continue operating existing restaurants and the right to collect royalties from sub-franchises developed by the Senior Associate) Any legal, regulatory, or contractual provisions that may limit the useful life Case Facts: same as part ii. (i.e.: The contractual agreement has a useful life of approximately 14 years which is the same length of the underlying Senior Associate agreement) Any legal, regulatory, or contractual provisions that enable renewal or extension of the assets legal or contractual life without substantial cost (provided there is evidence to support renewal or extension and renewal or extension can be accomplished without material modifications of the existing terms and conditions) Case facts: The Senior Associate Agreement has a useful life between 10-20 years (approximately 14 years). These agreements are renewable if mutually agreeable to both parties with no substantial costs or material modifications of the existing terms and conditions. The effects of obsolescence, demand, competition, and other economic factors (such as the stability of the industry, known technological advances, legislative action that results in an uncertain or changing regulatory environment, and expected changes in distribution channels) Case facts: According to analysts, the companys growth will slow (indicating that the pizza industry is in its maturity stage) in the next few years but will still exceed industry averages. However, most of Roman Holidays revenue growth, in recent years, is largely due to the reacquisition of franchise rights and existing restaurants as opposed to real growth in the franchise itself. Therefore, Roman Holiday faces stiff competition in this highly competitive industry. In addition, the company markets itself as a gourmet pizza restaurant and only targets consumers willing to pay for a premium product. There are may substitute pizza places that consumers can go to such as Pizza Hut and Dominos Pizza unless Roman Holiday can continue to distinguish itself from these other restaurants (e.g.: incentives and price discounts). The level of maintenance expenditures required to obtain the expected future cash flows from the asset (for example, a material level of required maintenance in relation to the carrying amount of the asset may suggest a very limited useful life) Case facts: There is no maintenance expenditures related to reacquired franchise rights except annual impairment losses, if any. Based on the above pertinent criteria related case facts, we feel that the indefinite-life classification is wrong. Instead, it should have a definite life of 14 years, which is consistent with the underlying Senior Associate agreement. Beyond 14 years the intangible asset and its related benefits will expire. Worksheet 2: Auditee client impairment analysis SFAS 142 vs. SFAS 144 Types of Auditing Procedures to Evaluate Managements Assertions Clients Methodology in Estimating the FV of Reacquired Franchise Rights Verifying the mathematical accuracy of the clients estimation the FMV of Reacquired Franchise Rights Worksheet 3: Analysis of key assumptions Key assumptions made by client in arriving at the FMV Estimate Comparison to external internal information Which provides the greatest level of assurance? Information sources Preparation of a document request to the client Evaluating of key assumptions Evaluation of appropriateness of key assumptions Worksheet 4: Auditor impairment analysis on book value of reacquired franchise rights for Arizona acquisitions Is Clients Impairment Assessment Appropriate? The role of specialists What would be included in a set of working papers?

Track :: essays research papers

Track My heart beating loudly in my chest is the only sound I can here. The air, whipping past my face, tries to curb my inertia but I just press on harder and harder. As I make my turn to go into the straight-away, the next man in the relay team comes into sight. I push my legs harder and harder, but I cannot make them move any faster. There is only one hundred meters left to go before the instant I have to pass the baton the next runner. As I am speeding down the lane like a jet about to lift off, I see the fans cheering in my peripheral vision but I remain focused on my objective ahead of me. I move closer and closer to the red zone, now counting my steps and pacing off the distance in my mind to the sprinter ahead of me. I ready myself and keep telling myself "be patient, wait" then ....."Go," I yell as he harnesses his adrenaline for a good start. I again have to make another critical, split second decision. When should I give him the baton? There can be no mistakes on the hand off. If I miscalculate my steps, it could be disastrous for the team. As I sprint at his newly energized heels, I yell "Stick!" He reaches his arm back in a robotic- like manner and I slam the baton in his hand, so he will not lose a handle on it. It is a successful hand-off and my body jars, as I try to bring myself to a quick stop. My journey is over but the next runner's has just begun. Track is a big part of my life and it holds much more significance to me than just running. I would not even get the opportunity to set foot on the track if I did not practice several hours a day, running the same stretch of track twenty times over. This may seem like insanity to others but to me it is a way to focus my energy and discipline my mind, as well as my body. Running a race to me is like life; you have to pace yourself and being better than the next guy is a must. Like one who does not receive a promotion in business for not working to their potential, I will not make varsity if I do not strive to be the best I can be, on and off the track. The Baton is my hopes and aspirations and Track :: essays research papers Track My heart beating loudly in my chest is the only sound I can here. The air, whipping past my face, tries to curb my inertia but I just press on harder and harder. As I make my turn to go into the straight-away, the next man in the relay team comes into sight. I push my legs harder and harder, but I cannot make them move any faster. There is only one hundred meters left to go before the instant I have to pass the baton the next runner. As I am speeding down the lane like a jet about to lift off, I see the fans cheering in my peripheral vision but I remain focused on my objective ahead of me. I move closer and closer to the red zone, now counting my steps and pacing off the distance in my mind to the sprinter ahead of me. I ready myself and keep telling myself "be patient, wait" then ....."Go," I yell as he harnesses his adrenaline for a good start. I again have to make another critical, split second decision. When should I give him the baton? There can be no mistakes on the hand off. If I miscalculate my steps, it could be disastrous for the team. As I sprint at his newly energized heels, I yell "Stick!" He reaches his arm back in a robotic- like manner and I slam the baton in his hand, so he will not lose a handle on it. It is a successful hand-off and my body jars, as I try to bring myself to a quick stop. My journey is over but the next runner's has just begun. Track is a big part of my life and it holds much more significance to me than just running. I would not even get the opportunity to set foot on the track if I did not practice several hours a day, running the same stretch of track twenty times over. This may seem like insanity to others but to me it is a way to focus my energy and discipline my mind, as well as my body. Running a race to me is like life; you have to pace yourself and being better than the next guy is a must. Like one who does not receive a promotion in business for not working to their potential, I will not make varsity if I do not strive to be the best I can be, on and off the track. The Baton is my hopes and aspirations and

Descriptive Essay - The Meadow -- Descriptive Essay, Descriptive Writin

The Meadow      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On a crisp autumn afternoon, I sat idly under an enormous oak tree watching as a whirlwind whisked across the rolling hills of   the meadow.   As it passed by me, the whirlwind scooped up a dormant pile of leaves lying next to the oak tree.   The leaves appeared to come alive twisting, turning, and dancing about the meadow.   They were sporting their new fall colors of red, orange, brown, and yellow.  Ã‚   The brittle autumn leaves seemed to be having a party.   As the party moved out of sight, I began to think about the last time I visited the meadow.   The memories of my last visit are vivid with relaxed and peaceful thoughts   motivated by the images, scents, and sounds of the meadow.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The beauty of the meadow in the summer is unequaled.   My memories contained many images of this special place.   Snow covered mountains extend high above the heavens; thus, setting the backdrop to the meadow.   Wildflowers speckled the base of the mountain becoming more abundant   near the babbling brook.   The brook ran through the midd...

Project Management Plan Essay

Projects in a business are always set up to bring some beneficial change or add value to what the business already have (Knutson and Bitz, 1991). They are therefore set with goals that have to be accomplished. In a business organization, there are staff members given responsibility by the manager or the human resource manager based on their qualification and experience, on the kind of job they are assigned. Project management is always given to a project manager. A project manager has the responsibility to ensure that the planning, organizing and management of the project resources, comes to an end with the successful completion of the objectives (Knutson and Bitz, 1991). One of the roles of a project manager as has been noted is planning of the resources available for a specific project. Project Management Plan A project management plan answers the four W’s. Why, what, when and who (Kimmons, 1990). LRH product company (who), intends to present a trade show (what), in Kansas City as a marketing strategy for the benefit of the company (why), in the quest to increase company sales. The project is due in ten weeks (when) from the start of preparations to the show. The project manager has been provided with all the resources required. This paper aims at giving the rest of the steps needed in a work breakdown structure of a project management plan, that the objectives and the requirements of its completion, are already provided. Completing the Project Management plan The first steps of the project management plan have been done. They are, identification of the project goal, which is to participate in a trade show for marketing purposes and what the project requires to ensure that the goal is met, which is already done. The next steps in a project management plan that have not been completed and need to be done are scheduling and development of support plans (Spinner, 1992). Scheduling: What the project needs to deliver, should be accomplished in order to consider the project as a successful one. For delivery purposes, tasks on the appropriate selected deliverables have to be identified and written down on a list to guide the planner. The tasks are identified while considering the amount of time or effort needed to complete the task and the qualified person to complete the task (Spinner, 1992). In the description given, these tasks and the relevant people needed for the project to deliver had already been identified, but the next steps in scheduling had not been done . The next step is to calculate the effort required for each deliverable plus the delivery date. It is important for the project manager to select an appropriate software for this kind of calculation. Normally it is PERT that is used, which is a software used to evaluate the total time the project will take to be completed and the total time the tasks will take to complete the project (Spinner, 1992). If in any case the project manager finds out that the provided time for project completion is not enough, he/she has to inform the sponsor/manager to get more time. In the case of this assignment, the project manager could ask to start the project earlier if the time allocated is found not to be enough. Support plans: The next step in the management plan is to develop support plans. These include plans that should be involved in the project management plan either included in it or not. They are such as, the human resource plan, communication plans, that indicate who should be informed about the issues of the project and risk management plans, that give identified risks to the project and how to deal with each. When preparing a project plan, a project manager can decide to select a tool of project planning that he/she feels appropriate for formulating the plan. This is where the Gantt charts, which gives a project schedule from the start to the end, showing the terminal and the summary elements as well as the structure used for the work breakdown, is used (Spinner, 1992).

Mendel Paper Company Essay

According to the text, a break-even point can be computed for any assumed mix of sales and a break-even chart or P/V graph can be constructed for any sales mix (2012). For (a) – the Break even= Contribution Margin from the original estimates is $1,013,000 and for (b) – the Margin of Safety, take the grand total sales number of all items and the total contribution margin and subtract it: $1,013,000 – 2,480,000 = $1,467,000 and to get the percentage, take the total from the subtracted formula ($1,467,000) and divide it by the grand sales total (2,480,000) = $1,467,000/2,480,000 = 59.15%. Revised Estimates – Break-even/Margin of Safety (4) For (a) – the Break even= Contribution Margin from the original estimates is $992,500 and for (b) – the Margin of Safety, take the grand total sales number of all items and the total contribution margin and subtract it: $992,500 – 2,550,000 = $1,557,500 and to get the percentage, take the total from the subtracted formula ($1,557,500) and divide it by the grand sales total (2,550,000) = $1,557,500/2,550,000 = 61.08%. Herbert’s Concern – (5) Herbert should not be concern about the place mats because the contribution margin is the second highest of the four products and the highest contribution margin per unit of the four products. Granted if the place mats were to be closed, it would reduce the profit of the company, but from the original estimates and the revised estimates, the place mats are generating contribution margin. In regards to the variable cost, it is below the selling price, but the place mats should not be discontinued. Conclusion Herbert from Mendel Paper Company should not be concern about the place mats, the data is there to help Herbert realize that that the place mats bring in profit than making the company lose profit, especially with it being the second highest CM. A company should not discontinue an item if the item is making the company some type of product, but if there are other variables involved such as updated machinery that requires more time and energy that costs the company more money, than the company should look at the things that are not doing as well and that does not have a high demand for. References Managerial accounting: Decision making for the service and manufacturing sectors. (2012). San Diego, CA: Bridgepoint Education.

Internal public relations action plan Essay

Introduction In the fierce competition like happens in the automobile industry, automobile manufacturers are to take strategic decisions in order to ensure that their automobile products match exactly their customers’ needs. This is true as we can learn from several well-known automobile manufacturers, especially high-end ones; that their excellent financial achievement is the result of prolonged customer-oriented strategy that company has implemented for years and also the outcome of customers’ intimacy or retention. The situation suggests that in order to succeed in competition, automobile manufacturers need to develop customer-oriented marketing in order to win customers’ hearts, generate more revenue, and expectedly gain bigger profits. To generate revenue or sales, a company needs to communicate any plans, programs, or events to customers so that they are aware of the company’s program. However, it often happens a misunderstanding when customers complain to a company’s officer regarding a program due to lack of knowledge of the running program or offering. Therefore, communications of products, program, or offering do not only address external entities (customers, dealers, retailers) but also internal entities (employees like security officers, back office people and many others). Concerning the many faces of communication activities, this paper will present a internal public relations plan for products of Burt’s Bees Inc. Prior to providing details of the action plan for Burt’s Bees; I will discuss the elements of creating the communication and the company’s background to obtain the insight about the nature of the company’s business. 2. Communications Plan In order to reach optimum results in marketing a company’s products, the corporation should take into consideration a fundamental procedure of successful communication plan that is developing and implementing a communication plan. This is imperative since customers (external entities) and employees (internal entities) need to be informed about what a company offers to customers. Basically, a communication plan provides complete tools for a company to conduct actions that will support efforts necessary to implement the company communication strategy. In addition, the communication plan also helps the company to reach and understand the target audiences while finding the best approaches to engage them into endless business deals. This is imperative since communicating products to internal executives may be much different from that to employees or customers. For example, internal executives like chief executive officer (CEO) or chief financial officer (CFO) may be interested in seeing revenue and profit that are generated by a program. Meanwhile, customers may be interested in knowing the benefits of the program and pricing plan. Regardless the audiences of internal public relation action plan, generally, it composes of five items; they are Issues, Action, Accountability, Delivery Date, Measurement/Quality Control, and Communication medium. 3. Background of Burt’s Bees Inc. Burt’s Bees was established in 1984 and reside in the cyber world at http://www. burtsbees. com/. The company’s objective is to be a company that manufactures environmentally-friendly products. Roxanne Quimby and a beekeeper named Burt Shavitz are two people behind the birth of Burt’s Bees Inc. The company’s first line products include candles and lip balm, which are made from beeswax and other natural ingredients (â€Å"Burt’s Bees, Inc. Company Profile,† 2005).

Character Flaws of “Romeo and Juliet” Essay

Romeo and Juliet is one of Shakespeare’s plays about tragedy. It is about two lovers who commit suicide when their family rivalries prevent them from being together. The play has many characters, each with its own role in keeping the plot line. Some characters have very little to do with the plot. Many characters do not have much time on stage but their parts are crucial to the plot of the story. Some of the character flaws in this play are the reason why â€Å"The Tragedy of Romeo and Juliet† is a tragedy. One of Friar Lawrence’s most favorable traits is how good intentioned he is. For example, when he says â€Å"In one respect I’ll thy assistant be; for this alliance may so happy prove, to turn your households rancour to pure love, (II. iii. 92-94)† he is saying that the only reason he will marry Romeo and Juliet is because he hopes that the marriage will end the hostilities between the two houses. Friar Lawrence is also a man who is not afraid to take risks when he feels it is necessary to help someone. For example, in II. vi., when he marries Romeo and Juliet, he is risking his reputation as a Friar so he can help the two lovers. Also, when he says â€Å"Take thou this vial, being then in bed, and this distilled liquor drink though off;† (IV. i.), he is suggesting that Juliet drink a potion so that she might fake her own death and avoid marrying Paris. This is an extremely risky thing to do because he does not know what will happen when Juliet is unconsci ous. Unfortunately, for all his good intentions the play still ends in tragedy. In Shakespeare’s Romeo and Juliet the adults betray Juliet because they are unable to understand her. Juliet’s parents, Capulet and Lady Capulet, fail to understand Juliet’s decision not to marry Paris. The Nurse fails Juliet by not supporting Juliet’s decision to remain married to Romeo. These misunderstandings cause the adults to betray Juliet. The first to betray Juliet is her parents, Capulet and Lady Capulet. Capulet decides to marry Juliet to Paris. When Juliet refuses to do so, Capulet threatens to disown her. â€Å"†¦you shall not house with me,† (III, v, 200) he states. Capulet will only forgive her if she will consent to her father’s decision â€Å"†¦I’ll give you to my friend./An you be not hang, beg, starve, die in the streets.†Ã‚  (III, v, 203-204) His wife, upon hearing Juliet’s decision against marrying to Paris, refuses to give Juliet counsel. â€Å"Talk not to me, for I’ll not speak a wo rd./Do as thou wilt for I have done with thee.† (III, v, 214-215) Lady Capulet is angered by Juliet’s choice and wishes. Juliet’s parents betray Juliet by not supporting Juliet on her decisions. Capulet and Lady Capulet do not know Juliet is married to Romeo, a fact that may have altered the outcome of this play. In this play, Romeo’s tragic flaw is that he is always melancholy, miserable, and downcast, and Romeo is always in love. After he meets Juliet, he is very sad because he discovers that she is a Capulet. Shortly after, he is banished from Verona and is very downcast once again over the fact that he will not be able is see Juliet ever again. Romeo is so extremely in love that he says that instead of being banished, he would rather be dead. When Friar Laurence gives Romeo the news of his banishment, Romeo replies by saying â€Å"Ha, banishment! Be merciful, say â€Å"death†Ã¢â‚¬ ¦Ã¢â‚¬  (III. iii. 12). Romeo feels that â€Å"There is no world outside of Verona walls, / But purgatory, torture hell itself†¦Ã¢â‚¬  (III. iii. 17-18). Romeo is so much in love with Juliet that he wants to kill himself when he discovers that she is dead. Romeo causes the death of Mercutio and Tybalt. If Romeo was not trying to make peace with Tybalt, Mercutio would not have tried to defend Romeo. Mercutio feels that Romeo is afraid to fight Tybalt and he wants to defend him. Romeo only wishes to make peace with Tybalt because now he is a relative of his. Paris dies by trying to defend the Capulets tomb from Romeo. Paris feels that Romeo has come to the tomb â€Å"†¦to do some villainous shame / To the dead bodies†¦Ã¢â‚¬  (V. iii. 52-53) and dies trying to defend Juliet and the Capulets. Had Romeo not been so quick to try and solve the problems his own way, the play would have changed drastically. Had the characters of this play not acted in the way they did, too loving, not loving enough or not understanding enough, the outcome of this play could have been completely different. We must however realize that this is just a play and by most peoples aspect, one of the greatest love stories every told.

An analysis of Mark Rothko's Essay Example For Students

An analysis of Mark Rothkos Essay There seems to be no shadowing and modeling is poor which makes it difficult to locate one individual light source. It also gives the figures a two dimensional appearance and makes them seem vacant and somber. The tonal range is wide but the use of cool colors (in particular grey and blues) has the effect of distancing the spectator from the scene. Furthermore, emphasis is placed on color rather than detail because the brushwork is crude. These factors lend the scene a cold and somewhat eerie feeling. Rotators repeated use of vertical lines (specifically the railings and pillars) segregates the figures from one another and more significantly, from the spectator. The overlapping of these objects gives the scene perspective, but long with the idea of segregation and a high picture plane, this only serves to further distance the spectator. The two left most pillars are arranged in such a way that they run parallel with the two right most pillars and with the wall at the back left of the scene. Furthermore the figures on the descending staircase and the figures around the ticket booth are along the same parallel plane, and are framed within the pillars. The effect is that the eye is drawn towards the booth along this line, Perhaps then it is no coincidence that the ticket booth also mess to be the location for the vanishing point. These factors would suggest that the implied spectator position is further back along the same line as the ticket booth and the figures on the descending stairs. Roth uses the methods have discussed to distance and segregate the spectator from the scene. Along With his brushwork, lighting and choice Of colors, this lends the painting an eerie atmosphere. As such, Subway Scene is a bleak and cold image that stresses a feeling Of alienation to the spectator.

K pop Essay Example | Topics and Well Written Essays - 250 words

K pop - Essay Example This suggests that there are versions of Asian elements that they have retained in their Western style. At some point, it gets fuzzy whether they are modifying their Asian style or articulating Western elements to fit into traditional Asian performances. The Growl song has Western beats but it is performed in Mandarin and Korean languages. In this sense, the song is similar to K-pop’s songs that the band composes in Korean but it stages in Hip Hop style (Seabrook 1). This sums up the idea of cultural technology. The Asian entertainment industry is refurbishing its outlook in order that it attracts the whole world. In order to attract the whole world the entertainers have to curve way of reaching audiences. YouTube is an essential platform that singers employ to share their songs. The songs have electric performances and vigor that easily enthuses audiences. However, in as much as the songs adopt Western elements, the performers maintain raw Asian elements that make such music

PAPER ON WORLD WAR I Assignment Example | Topics and Well Written Essays - 750 words

PAPER ON WORLD WAR I - Assignment Example The second one is The Treaty of Versailles and the third one is The Balfour Declaration 1917. There is no other war that has brought about changes in the map of Europe in such a dramatic way like the First World War. The war caused the disappearance of four powerful empires. One is the German empire. The second is the Austro-Hungarian Empire. The third is the Ottoman Empire and fourthly, many nations did gain their independence from Russia. Four dynasties as well as their ancillary aristocracies all fell after the war. Serbia and Belgium were damaged and France was not left out either. The war continued for some seven more months until treaties were signed to end the war formally. Germany had agreed to sign the treaty of Versailles on June 28 1919 (Grayzel, 2013, p. 137). The United States failed to formally end its involvement in the war until the Knox-porter resolution that was signed in July 1921. The resolution was signed by President Warren G Harding representing the British Empire thus ceasing the state of war. After the treaty of Versailles, the treaties with Austria, Hungary and Bulgaria and the Ottoman Empire were signed. However, there was much strife following the negotiation of the latter treaty with the Ottoman Empire. The strife entailed the Turkish War of independence. The final peace treaty was between the allied powers and the republic of turkey. After the war, a series of treaties were imposed by the Paris Peace Conference on the central powers to end the war officially. The treaties brought the League of Nations to life in 1919. The treaty state d that the central powers were responsible for the loss and damage brought about to the allied forces. Austria Hungary was partitioned in to several states. The states included Austria, Hungary, Czechoslovakia and Yugoslavia. The Russian Empire had already withdrawn from the war in 1917 lost part of its western frontier since nations such as

Is Instant messaging bad for high school purpose Essay

Is Instant messaging bad for high school purpose - Essay Example e difficulty completing their work, provide for countless interruptions, and generally serve to enfeeble the level of English language and syntax that is used within the everyday lexicon. The first set of negative attributes that this necessarily serves to provide is the high level of grammar and spelling mistakes that are represented within these messages. Although one should be mindful to not represent themselves as a snob, the fact of the matter is that the lazy representation of the English language and frequent and incorrect spelling associated with utilization of instant messaging and texting has meant that the quality and level of writing has exponentially decreased among the student body. This has of course led to lower grades with regards to hand-in assignments and essay projects. Secondly, when engaging in such a practice within the classroom, the students are playing with fire due to the fact that they are oftentimes careless and can be caught; facing the further repercussions of having their mobile devices seized, having their participation grades lowered, or other forms of punitive actions. However, beyond the mere representation of how administration could punish the students for such a practice, the greater concern is the fact that the student is ultimately unable to concentrate upon what they are doing. Although they may feel that they are one of the world’s most talented multi-tasker, the fact of the matter is that they will ultimately be removing much needed attention away from the most pressing task at hand in order to focus upon the frivolous exchange that is taking place via IM any given moment. Ultimately, it represents not only a distraction for the individual student but also for the other students that may not be engaging in such a prac tice. Due to the fact that constant buzzing and laughing/smiling and flashing screens is a horrendous distraction to those seated around the student, the practice is something that not only deeply

Peope and organization Assignment Example | Topics and Well Written Essays - 500 words

Peope and organization - Assignment Example This person was so friendly and he was accommodative to his entire subordinates. We could freely interact with him and always encouraged us to share our ideas and views in situations we felt that some changes should be made. Unlike other managers, this person used the open door approach where any person could approach him if he or she had a problem. The main difference between the two workers is that the first one inhibited learning in the company while the second one promoted it. the success of a company can be attributed to learning where employees can freely share their ideas and views. The management style used by the second employee was accommodative while the first co worker was authoritative in nature. 2. The ethical dilemma I encountered at school was related to the issue of using other people’s work as mine. The assignment I was working on was quite challenging and I was tempted to use my friend’s previous assignment. I intended to change a few things but I was fully aware that academic dishonesty is a serious offence. This was a crucial paper in my academic career so I had to make every effort to get the much needed pass. However, I used the decision tree to make a decision to solve this ethical dilemma. First and foremost, I realised that it was illegal to use other people’s work as yours. I also realised the repercussions of academic dishonesty and I decided not to take the action I wanted to take in the first place. Indeed, I could succeed but I felt guilty for taking that particular action. Sometimes we commit crimes unknowingly but this still will be an offence since ignorance cannot be defence. I learnt that one should first analyse the situation before taking action since this may impact on the outcome of thet action. In some cases, it is very wise to do the right thing using the right method. There are serious implications for practicing activities that are deemed as illegal. This can negatively impact on one’s academic career

Exam essay Example | Topics and Well Written Essays - 750 words

Exam - Essay Example Family owned businesses tend to feel that the business environment around them is not secure enough for them to venture into the unknown (Cromie et al. 1995, p.11). Lyman Orchards is an example of such a family owned business venture which, despite having existed for more than two hundred years and been run by multiple generations of the Lyman family, it has not been able to grow into a multinational conglomerate as has been the case with non-family businesses such as McDonald’s and Target. Moreover, unlike non-family businesses, family businesses do not rely on formal planning and instead, their management systems are based on less formal control as well as fewer incentives. The informal nature of such businesses is often based on their being wholly owned and managed by members of the same family and these do not need personal incentives to work in the business because they work for themselves. In family businesses such as Toyota and Samsung, members of their founding families have been active members since they were founded and this has been as a result of the long tradition as well as personal interest that has been established over the years. When it comes to finance, non-family firms have the advantage because they can easily gain finances through making offers at the stock market (Coleman and Carsky 1999, p.73). This is not the case with family firms, which if the owners do not have ready finances to invest in the business might bring about financial ruin. Therefore, while family owned businesses are more likely than not to achieve greater profitability than non-family businesses, the latter have an advantage because they achieve higher growth levels. A family business such as the Trump Organization faced some financial problems in its history as a result of being internally financed by the owners and such a scenario becomes extremely

Specimen Essay Example | Topics and Well Written Essays - 1000 words

Specimen - Essay Example Nobody can access it but him." The taller of the two men made a growling sound and took a menacing step towards Jason, "look here you little ." His partner pulled him back before he could continue and whispered something. They walked to the corner of the deck and began talking in urgent murmurs, with a great deal of hand movement and arm flaying. Jason strained his ears, trying to catch what their conversation but their voices were just too low. "The professor," Jason said, more as a confirmation than a question, "I don't know. Last night he told me that he was going to take the dinghy to shore at dawn to collect some specimens from the island and will be back around midday What's all this about," Jason asked fearfully. "No I mean yes, I don't know anything. Like I said, he locks himself up in the lab all day, only comes out for meals and ever so often, takes the dinghy to the island. I took this position as an assistant researcher but actually all I do is prepare the meals and clean up the yacht, and feed the specimens. I don't even know what the professor is working on or anything," Jason concluded desperately. They had to believe him, Jason thought to himself, they just had to. He really knew nothing. He had thought he was applying for a well-paying research position with the world famous marine biologist, James Farnsworth, and that this would be a career coup. However, ever since he boarded the Experian ten days ago, he'd only seen the professor at mealtimes and they had barely exchanged a few words. Jason had tried asking the professor about his research and what areas he would be assisting him in but Farnsworth had just glared at him beneath those bushy eyebrows of his and, in a surprisingly ferocious tone, had told him to mind his own business. Since that incident, which had happened the very first day he had boarded the Experian, Farnsworth had ignored Jason, barely acknowledging him with the briefest of head nods at mealtimes. If the truth be told, Jason didn't like the professor much. Certainly, he admired him as one of the greatest marine biologists of the age but he just did not like the man. He made him feel uncomfortable and a bit wary. "Look here," the taller of the two men said, breaking Jason's thoughts. "We're going to come clean with you. That boss of yours is onto some dangerous work and is involved with some very frightening people. We're not the criminals here and you really have no need to fear us if you're nose is clean. It's that boss of yours that you should be afraid of - very afraid of." A look of total confusion passed over Jason's face. He stared at the two men, open-mouthed and incredulous. "What! Farnsworth may not be a nice person but he's certainly not a criminal. The guy has been published in every single scientific

Discount Pricing - Prices in a slow economy Article

Discount Pricing - Prices in a slow economy - Article Example A survey conducted from Henry H. Harteveldt represented that companies are trying to cut down on their business travelling budget and are very strictly and cautiously making decisions regarding air travel for business (MOUAWAD, 2012). This article relates to the course because the course is about pricing decision making, in pricing decision making the companies such as the airline companies have to decide whether or not to increase prices and what activities can be done in order to attract more customers. This decision can not be made by the companies until and unless they take the decision making of the travelers and consumers in their analysis. Their analysis will show that the consumers do not have confidence in the economy and they are spending money very cautiously, they are trying to save every penny in order to ensure profits and to remain safe from going out of business. MOUAWAD, JAD. "Business Travel Is Rising, but Not Necessarily the Travel Budget - NYTimes.com." The New York Times - Breaking News, World News & Multimedia. N.p., n.d. Web. 5 Oct. 2012.

Autobiography of a Classroom Essay Example for Free

Autobiography of a Classroom Essay I am a very big classroom in a well-known public school. I cater to needs of the kindergarten class of the school, accommodating I think about eighty five children, a big number isn’t it? I understand that I am the best looking room in the school as, the very small children study here. I am very attractively decorated so that the little ones like to come here every day. The room that is me – is decorated with beautiful coloured pictures. The walls are a blend of some colours I do not know the names of. The furniture that is placed in the length and breadth of the room consists of small round tables to seat four children on each table, and the chairs are also tiny. That is not all, all the furniture is a mixture of many colours. When the children come inside the class they almost fight to sit on certain chairs. That makes me understand that they like the colours and fight for their favourite colours to sit on. At the top two ends of the length of the classroom there are two bigger tables and full size chairs for the teachers to sit. Since there are so many children there are two teachers while in other classes there is only one each. I am a treat for everyone to see. My pleasure knows no bounds when everyone who comes inside the class, admires me, appreciates my get up and the colours that don me. I have the twin advantage of being the most beautiful room in the school and also having the cutest of children coming to spend their time with me. Thus, my life is full of beauty, colour, noise and laughter and at times of course also crying and howling of the children. At times some new entrants to the school come to me with their mothers and, cry as if they had come to the slaughter house to be butchered. At such moments even by heart cries for the little ones and I wonder why man makes these little children come to study if they do not want to. I of course do not know how important studies are for human children, I only feel sad seeing the children cry. My life is full of a very busy schedule though very interesting. The routine of my daily life is so busy that, I do not get any relief for quite long hours. In the morning as early as 6 a. m.two sweepers come open the lock of my room or rather me, and off they start working on me. They sweep my floor, squab it, dust each and every piece of the furniture in me. Thus, I get alerted as soon the room is unlocked. It is not even 8 a. m. when the little brats start pouring inside my body’s doors. At times they enter with so much noise that my whole body feels the rattle of it all. Their movements are so loud that now, I cannot even think of any rest. School bags get flung, tiffin boxes are strewn all about, water bottles are kept just anywhere and there is a lot of commotion all over. Soon the maid enters the room and keeps everything in order and my appearance at once improves and I look tidy and well kept. For these small ones the school hours are just three from, 8 a. m. to 11 a. m. These three hours is my duty time, and just is the time when I also get the day’s entertainment. Being a classroom for the Kindergarten children I get a great chance of hearing conversations between the teachers and the parents. Since this is the first time their children have entered school, parents devote a lot of time to talking about the school and its standards. At times I find that some parents are just too critical and, inspite of getting all the best in this school they always seem to be unhappy and dissatisfied with something or the other in the school. Such parents keep lecturing about things missing in the classroom, the school or even in the playground. When I hear such complaints, my heart sinks and I wonder if they will allow or not allow their children to come to me any more,. For such conversations I have understood that, these days parents pamper the children too much, and it seems that they can never yes, never be satisfied. I am quite surprised to see the vast difference in opinions. While on the one hand I, and also many parents think that I am very beautiful, well kept, and decorated, others of the same clan are always complaining of many defects in my appearance. This gives me a feeling of depression and I do wonder if I can do anything in the matter. After some thinking bouts, I realize that, I can do nothing to satisfy these unhappy parents. I am just here in the hands of the school authorities and stand here as and how they keep me. My working hours are just six, from 6 a. m. when sweepers enter to say 12 noon when I am locked after all children go. After my duty hours I just relax but also feel lonely. No matter what is said about me, I am thoroughly enjoying my life in the cute company of little children. Their company makes me also feel young though now I am quite old. Every summer vacation I am painted afresh, my furniture is painted, and, I am ready to welcome my little friends, new and old with a new look, new enthusiasm and renewed vigour. I pray that my life is forever allowed to remain so interesting and so relaxed. I just love all the children and teachers who come here to me, to work and play in the restricted area within my four walls.

Metal Health Support for Youth Depression

Metal Health Support for Youth Depression Introduction Feeling sad, unhappy, or down in the dumps occasionally is not unusual, however when these feelings outweigh a youths happiness or excitement it is concerning. Depression is a common and severe disorder amongst adolescences. Depression has lasting effects on an individuals feelings, thoughts, self-worth, behaviors, social relationships, physical functioning, biological developments, work productivity, and life fulfillment. It is a common psychiatric disorder that often affects adolescences and has been ranked as the fourth leading cause of disability and early death worldwide. Depression not only affects emotions but is a serious condition which makes coping difficult and leaves a person feeling sad most of the time. Feelings of sadness and low self-worth are overwhelming and can last for weeks, months or even longer for individuals (Beyondblue, n.d.).   Incorporating mental health programs into the lives of youth is valuable to send a message to individuals that depression is treatable, people can help, and that things can improve. Children and adolescents spend a considerable amount of time at school, and it is necessary for schools to offer mental health programs that include prevention and intervention services targeted at youth suffering from depression (Stallard, 2013). This paper will discuss the causation of adolescent depression, physical manifestations, educational supports, and professional supports.   Causation Everyone experiences depression differently and there is not an easy answer for why youth develop the condition, but there is a combination of reasons. It is a mental illness that significantly affects youth. Depression is more common amongst girls than boys but boys often find it hard to share their feelings (Beyondblue, n.d.). Some of the common causes of youth depression are the same as adults such as biological causes, stress, and trying life events. Other causes of youth depression include parenting, substance abuse, and low self-worth (Coleman, Walker, Lee, Friesen, & Squire, 2009). According to Mental Health America, depressed youth can have too much or too little of certain brain chemicals which also causes depression. Other sources of depression are having a family history of depression, side-effects from medications, and persistent negative thought patterns (Depression in Teens, 2016,).  Ã‚   It is normal for people to feel sad or discouraged at times because we all feel these emotions at some point due to various life events. Such life events like fighting with a friend, a breakup happening, getting a poor grade on an assignment or test, or the death of someone can all create feelings of sadness or disappointment. Non-depressed individuals experiencing these events and feelings manage to deal with the emotions and get past them with a little time and care. However, depressed people experience these events differently because the feelings last longer and affects not only the persons mood but their thinking too (Lyness, 2016,). Many things can change how we think, feel, and behave; however stressful life events can cause youth to develop depression. Symptoms might present with feelings of sadness, distress, and anxiety, however over time they become more intense and overwhelming. Prevalent causes of depression in youth are loss and grief, bullying, alcohol and drug use, low self-esteem and body image, discrimination, physical health problems, life events, family breakups, and loneliness. Stress is another common factor in an adolescent’s life and when young people are under stress, it can increase their likely hood of developing depression. At times problems can seem too big and overwhelming to solve, but the best thing adolescents can do is talk to someone. Youth who take steps and recognize how they feel are on their way to recovery (Andersen, & Teicher, 2008; Beyondblue, n.d.).  Ã‚  Ã‚   Physical Manifestations One in five youth suffer from clinical depression, and more than 25% of adolescents will experience a major depressive disorder by age nineteen. Depression is also prevalent amongst 1% of the population under age twelve, but between age fifteen to eighteen is dominant amongst 17% to 25% of youth. Depression is not an easy diagnosis amongst youth because they have different signs compared to adults. Moodiness amongst youth is common, but when it lasts for more than two weeks help should be sought. Adolescents are likely to be irritable without visible signs of sadness. On the other hand, depressed youth will have low school performance, withdraw from friends and activities, feel hopeless, lack enthusiasm and energy, overreact to criticism, have low self-esteem, lack concentration, feel restless and on edge, have a change in eating and sleeping patterns, develop problems with authority, and exhibit suicidal thoughts or actions. Young people feeling depressed have increased feelings of irritability, sadness, stress, anger, restless, and over analyze what is on their mind. Other feelings youth might experience are guilt, worthlessness, frustration, unhappiness, indecisiveness, and disappointment (Depression in Teens, 2016).   Adolescents experience more emotional and behavioral problems than do non-depressed youth. Young people who are depressed can have co-occurring disorders such as anxiety, difficulties paying attention and hyperactivity, aggression, substance use, and Post Traumatic Stress Disorder (PTSD) symptoms. Youth who are experiencing depression not only have personal issues, but their social relationships are affected too. Depressed adolescents feel unsupported by friends and adults. Youth also show more signs of a lack of interest in activities they find enjoyable, feel extremely sleepy throughout the day, have a decreased ability to think and focus, feel deeply saddened, and suicidal. Suicide unfolds with age, therefore before the age of ten it is rare for children to have suicidal thoughts or actions, but increases between the age of ten and fourteen, and rises ten times higher in youth ages fifteen to nineteen (Andersen, & Teicher, 2008).   Educational Support Implications Since depression is a common mental health diagnosis amongst youth, it is important to know depression screening is one possible method for managing depression. Then again, there are risk factors for screening youth. A few risk factors are testing is costly, it can cause harm to some people due to misdiagnoses and in proper treatment, and there could be false positive results if screening tools are not administered properly. Across the United States, screening programs have been implemented in some schools and medical settings. Screening is an early intervention to help detect signs and symptoms amongst youth who otherwise show none. Depression symptom questionnaires and small sets of questions are used for testing to identify individuals who may have current depression that has not been recognized (Thombs, Roseman, & Kloda, 2012).   Depression is not easy to determine amongst youth due to the different symptoms, on the other hand few children are identified and referred for treatment. Schools are natural and convenient setting for mental health prevention programs to be offered. Youth regularly spend a substantial majority of their time at school. Many adolescents who have depression have no contact with mental health services. Schools can provide universal programs to target all youth regardless of risk, or they can provide selective interventions which target selected groups with an increased risk. When providing a global approach schools can cover a larger population and mental health is less stigmatizing; however, the programs can result in smaller treatment effects. Programs can be appealing and have a significant impact on mental health if supported and implemented correctly (Stallard, 2013).  Ã‚  Ã‚   At school youth also need to be able to talk with a counselor or social worker about their feelings. They also need to be provided with adequate daily exercise, exposure to daylight, and healthier eating options. School personnel can teach relaxation skills to help increase sleep and decrease feelings of worry. Many adolescents find it beneficial to confide in and talk to a trusting adult. Educators can listen and show empathy, remind the youth that things can get better and that they are there for them, help them see things that are already good in their life, find enjoyable things to do, and give honest compliments and smiles. Youth need to be educated on how to manage sad feelings. In order to help youth gain positive coping skills, schools need to provide educational curriculum on eating healthy foods, getting the right amount of sleep, exercising, taking time to relax, and taking time to notice the good things in life (Lyness, 2016, August). Schools can be a common place for stu dents to see a mental health professional; therefore, it is important for schools to have effective school-based programs to address mental health issues in the schools. It is vital for schools to provide school personnel opportunities for training in recognizing youth depression. Classroom teachers have contact with students throughout the school day and are likely to see changes in students behaviors. Not only is it important to recognize depression in youth, but it is necessary to evaluate and treat depressed adolescents. School counselors, school nurses, school psychologist, and school social workers can help students experiencing depression, especially if youth are not receiving professional outside counseling. These school personnel are trained to recognize and plan for mental health issues in students and should be utilized to help students with depression. School mental health professionals can screen students for mental health, develop interventions and plans, provide prevention programs, and provide individual or group counseling. Although schools have resources, to be most helpful, schools should connect with resources outside of school (B eyondblue, n.d.; Stallard, 2013).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Professional Supports Youth struggling with depression need immediate treatment because if left untreated it can lead to death. Some adolescents may refuse treatment; however significant adults in their life can seek professional help. Depressed youth should see a therapist to assist them in understanding why they feel the way they do and to learn how to use coping skills to handle stressful situations. There are individual counseling options available along with group and family counseling opportunities. When working with a mental health professional, youth may be presented with the possibility of medication to help feel better. Several factors contribute to youth depression, but prompt and appropriate treatment are critical in helping youth cope with depression. When working with a therapist young people can do psychotherapy, cognitive-behavioral therapy, interpersonal therapy, and medication (Depression in Teens, 2016). With the right care and treatment, depression can get better and easier to manage. Individuals who are depressed should not wait to get help because things can only get worse. Youth who feel depressed should talk to a parent or an adult and get the right help. A medical doctor can provide a checkup and look for symptoms causing depression. Different medical conditions that might cause depression include hypothyroidism and mono. Another resource for youth is to utilize a therapist or counselor to talk about his/her emotional state. Speaking to a counselor or therapist allows individuals to understand emotions, put feelings into words, feel understood and supported, builds confidence, increases problem-solving skills, helps change negative thinking, increases self-worth, and increases experiencing positive emotions (Lyness, 2016). Conclusion Youth depression is growing at a fast rate. When young people are feeling down, they can try to make new healthy friendships, participate in sports, a job, other school activities, or hobbies, join an organization, and ask a trusted adult for help. However, sometimes these will not help an individual, and they become depressed (Depression in Teens, 2016, December 08). Even though schools provide mental health programs for youth at risk, many students with mental health diagnoses are being untreated. In schools, it is common for school counselors, school nurses, school psychologist, and school social workers to provide mental health services to students. Schools are a safe place for youth to become educated positive, healthy ways to cope with stressful life circumstances. Depression can go unrecognized because people do not realize they are depressed, it might be misunderstood as a bad mood, or some people with depression have co-occurring mental health issues. Without recognition of a change in mood, thoughts, and behaviors many depressed adolescents will turn to unhealthy coping mechanisms such as alcohol, tobacco, and drugs; therefore, depression education for all individuals is essential (Depression in Teens, 2016).   References Andersen, S. L., & Teicher, M. H. (2008). Stress, sensitive periods and maturational events in adolescent depression.  Trends in Neurosciences,31(4), 183-191. doi:10.1016/j.tins.2008.01.004 Beyondblue. (n.d.). Retrieved July 6, 2017, from https://www.youthbeyondblue.com/understand what%27s-going-on/depression Coleman, D., Walker, J., Lee, J., Friesen, B., & Squire, P. (2009). Childrens Beliefs About Causes of Childhood Depression and ADHD: A Study of Stigmatization.  Psychiatric Services,60(7). doi:10.1176/appi.ps.60.7.950 Depression in Teens. (2016, December 08). Retrieved July 07, 2017, from http://www.mentalhealthamerica.net/conditions/depression-teens Lyness, D. (Ed.). (2016, August). Depression. Retrieved July 06, 2017, from http://kidshealth.org/en/teens/depression.html# Stallard, P. (2013). School-based interventions for depression and anxiety in children and adolescents.  Evidence Based Mental Health,16(3), 60-61. doi:10.1136/eb-2013-101242 Thombs, B. D., Roseman, M., & Kloda, L. A. (2012). Depression screening and mental health outcomes in children and adolescents: a systematic review protocol.  Systematic Reviews,1(1). doi:10.1186/2046-4053-1-58